Raised on an idyllic corner of rural Illinois, Franklin, Tennessee based jewelry designer Deanna Eller-Goodin knew early on that her passions lie not only in fashion and design, but in all things natural. As a child, her rock collection was a favorite pastime and she crafted handbags and wallets from anything she could find, from paper to her mother’s fabric remnants. After enrolling in a Fashion Merchandising program at Eastern Illinois University, she designed custom bridal accessories for clients under the brand Elysian Falls upon completion of a bridal accessories design internship for her degree. Her first atelier was located in the historic St. Bernard Convent in Nashville’s Hillsboro Village and served as appointment only consultation space. To oblige her clients’ requests, she entered the world of jewelry and added it to her custom services.
Analytical as well as creative, Deanna founded her eponymous brand d. Marlene jewelry in 2009 after a 13 year stint in various finance, copyright & royalties roles in the Christian music industry. Initially component based using sterling silver and semi-precious gemstones, the progression into metal work came second nature and she found the process of working with fire and shaping metal to be an expression of worship and a means of connection with the Creator. Her metalsmithing skills were acquired through Arrowmont School of Arts & Crafts, Sarratt Art Studios at Vanderbilt University, and Middle Tennessee Gem & Mineral Society. She continues in her calling - to glorify God through the beauty of design while helping women feel uniquely understood through jewelry and style - today.
In February 2017, Deanna was diagnosed with stage IIIc breast cancer and took time out of the studio to heal and recover. Throughout her life and during this time, she witnessed the Lord’s extravagant love and credits her healing to His Hand and the many prayers of family, friends, and her church. Within a year to the month of her diagnosis, she opened her retail and studio space in the historic Bennett House in Downtown Franklin, Tennessee.
“There’s something about jewelry that brings people together. Having a physical location allows me to connect with our customer on a deeper level. I love hearing their stories and telling mine. That’s what life’s about. God gives us a story to share and give hope. Strangers become friends, love flowing through words like solder flows between metal. God used this space to infuse - new dreams into every part of me that had been choked out by cancer, and hope into all who came through…every day a fresh infusion of conversations and heart to hearts and ‘I see you’.”
Now cancer free and with fresh vision and purpose, plans to relocate the retail and studio space to the Alcove in Harlin Meyerhoff in Downtown Franklin are currently underway with a grand opening slated for September 2018.
“I’m fascinated by the God of the universe giving us a glimpse of His heaven through gemstones birthed through His earth. My jewelry is my armor. I suit up every day and it makes me feel empowered and ready. It's been a part of my healing. Breast cancer treatment is a long road. Coming through cancer changes a person - it’s wide open throttle and no holds barred. This dream looks different - better - than I imagined because I am different. I still dream in facets, but from a better perspective. The view is ever changing - and always breathtaking.”
- Designer / Metalsmith, Deanna Eller-Goodin
d. Marlene jewelry is a Middle Tennessee-based jewelry brand established in 2009. Behind each piece of d. Marlene jewelry is the relationship between CLASSIC SOPHISTICATION + MODERN SENSIBILITY. Hand-originated from concept through production using time-honored metalsmithing techniques, d. Marlene jewelry collections contain classic heirloom quality pieces and are never void of details that push the envelope. Always in search of the original hidden gems in life, the d. Marlene woman desires a SOPHISTICATED AESTHETIC + MODERN APPEAL, for which the brand has developed a loyal following.